Whole Bean vs. Ground Coffee
The main difference between pre-ground and whole-bean coffee is freshness, flavor and scent. When using pre-ground coffee there is the convenience of not having to grind your own coffee and doing it improperly. Although, you are taking away from the freshness of your home brew and the length of time it has until it goes stale.
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The benefit of whole bean coffee is having the freshest cup possible every time if properly stored. It is hard to compare the freshness of pre-ground coffee and whole-bean coffee if you have never experienced a fresh cup of whole-bean coffee when ground just minutes before being brewed. The aroma and flavor of the fresh brew is highly noticeable. A great comparison is freshly baked brownies out of the oven. When they are first taken out and cooled to an eatable temperature they are at their best. Once left sitting the aroma dies down as well as the overall flavor of the brownie. This is exactly how grounded coffee is. The first moments it is grounded up it is at its best.
Time to Brew!
No matter if you choose ground or whole bean, as long as you use quality coffee beans, your coffee will taste delicious! Now that you've decided and have selected your coffee, it's time to brew it up!
Check out our brew guides HERE to find the best way to brew your coffee.