Fresh Coffee Beans: Shelf-Life Keeps Your Coffee Fresh!

You just opened up a bag of your favorite coffee beans and brewed a pot of fresh coffee. Days go by, you reopen the bag and it seems to have lost some flavor. Why is it not just as fresh as the first time you broke the seal? We’re here to tell you exactly how to store your coffee so it can be just as fresh from the first time you open it, until the very last cup is brewed.

Whole Bean or Pre-Ground

The bean is the most essential asset to a fresh brewed cup of coffee. The bean loses freshness and the quality of your cup of coffee decreases the longer you have the bean grinded and sitting. For the freshest cup of coffee possible, you want to grind your coffee beans right before you brew them.


Depending on what your coffee comes in, you may want to switch it out of its original packaging. Paper bags or anything with a thin lining, the coffee must be removed. The thin paper will not lock in flavor and the coffee can go stale within a week. Remove your fresh coffee from the paper and place it in a plastic, airtight container to seal in the freshness. Although your container may be airtight, do not leave it on the counter, exposed to light. Light will decrease the flavor, so always remember to store your beans in a cool, dry, dark space.

As with the quality of our coffee, the quality of our coffee bags, is top of the line as well. When our Koffee Kult coffee is packaged, the bags we use are specially designed to keep your coffee fresh, down to the last cup you brew. Do yourself a favor, choose our coffee, choose our bags and join the kult.  

Do Not Freeze

Keep your coffee out of the fridge or freezer. Simply put, coffee is like bread; once it’s thawed out, it will never taste the same. Coffee is very porous and likes to suck in flavors around it, so if your coffee is in its original, thin paper storage, it can take on flavors of other frozen foods depending on what’s in your freezer. Do the right thing, keep your coffee out of the refrigerator.

For more information, tips, and recipes, visit the Koffee Kult blog!